Important Dates

Conference Dates

July 20th, 2017

Deadline for Abstract Submission

2nd July 2017

Deadline for Full Paper Submission

10th July 2017

Notification of Paper Acceptance
10 days after receipt of full paper

Venue:

University of Nairobi

 

A STUDY OF PROBLEMS & PROSPECTS OF INTERNET RETAILING IN INDIA

Type: 
Abstract
Year: 
2011
Authors: 
Dr. Hemant J. Katole

Abstract:

At a basic level, any commercial transaction that involves a direct sale to a
consumer at any point of time may be termed as retailing. Retailers have always been subject
to enormous competitive strain and the commonly perceived solution is to add ‘e’ to the
business model in an attempt to capture the attention of a global shopping audience. Such an
initiative results in no more than an additional channel and the successful company must
have more than an electronic distribution medium - it must continue to provide what its
customers want. Retailing can be the selling of apparel, books, music, footwear, grocery
items or other things. Such a retail trade could take place in a shopping mall, a mom-and-pop
store, a department store, or in a friendly neighborhood grocery shop. Most of such retail
trades that can be done through the brick-and-mortar retailing route can be successfully
replicated over the Internet as well. In the traditional sense, the term Retailing referred to the
final transaction between a business and a customer (B2C). In this paper researcher focused
on benefits of internet retailing to consumers and business, Important Steps for setting up a
Online Store, and var ious Problems of Internet Retailing, and finally researcher suggests
some important strategic tips to Internet Retailers for increasing the Online Sales.
Keywords: Retailing, Internet Retailing, Online store.

AttachmentSize
aibuma2011_submission_2.pdf15.6 KB

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