Important Dates

Conference Dates

July 20th, 2017

Deadline for Abstract Submission

2nd July 2017

Deadline for Full Paper Submission

10th July 2017

Notification of Paper Acceptance
10 days after receipt of full paper

Venue:

University of Nairobi

 

MANAGING NETWORKS: AN INNOVATIVE SERVICE FOR PROMOTING SOCIAL CAPITAL AMONG SMALL AND MEDIUM ENTEPRISES (SMEs): A STUDY OF MEDIPOS NETWORK, LEIPZIG GERMANY

Type: 
Abstract
Year: 
2011
Authors: 
Daniel Huba Opondo; Gonzalves Nshimiyimana, & Ute Ri etdorf

Abstr act
Many smal l and medium sized enterpr ises (SMEs) are adopting cooperative ar rangements and
f orming f ormal networks with other businesses as a primary development strategy . It is empir ical ly
supported t hat businesses involved with networks have a relatively higher survival and success rat e
and that the primary variables inf luencing such perf ormance are inherently social in nature. Through
networking, access to f inancial resources, inf ormation, technology and new patt erns of organizations
are among benef its that members can have. Specif ically in knowledge-intensive sect ors, due t o the
complexity of new product development and emerging market segments, businesses often f ind it
difficult to establish the necessary expertise in all areas of operation requi red to compete. Cooperating
with other companies t hus prov ides a mechanism with which this can be achieved. For promoting
SMEs the question arises: if networks are that import ant, how then can we make t hem perf orm at thei r
best and encourage ent repreneurs to embrace the networking concept? A rev iew of literat ure
prov ides that t he most critical success f actors f or networks include: trust based relationships,
knowledge creation & sharing, innovation, governance and geographical proximity . Based on that, it is
argued that promoting what is called ‘social capital’ among network members will facilitat e processes
of knowledge exchange and thus f oster their perf ormance. A small survey of Medipos - a network unit
in the health sect or of the city of Leipzig, Germany - served as a model in providing insights on those
critical success f actors as well as potentials f or network promotion.
Keywords: Soci al Capital, Networks, Critical Success Factor s, Medipos, Leipzig, Germany

AttachmentSize
aibuma2011_submission_5.pdf14.87 KB

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